Colding

The billboard read "Intentional Colding". It was an ad for beer. It was football themed. It was an obvious play on the phrase "intentional holding." Only this was a good thing.

One has to wonder, though, who's buying this. It's not uncommon to see beer companies advertise the coldness of their beers, as if it were some intrinsic quality of the product. But of course, regardless of brand, your beer will be as cold as your refrigerator.

"Cold" is an adjective, not a verb. "Colding"  isn't a word.

Or is it? There is a  reactionary movement brewing in protest of the very idea of global warming that has adopted the moniker global colding, not "cooling", "colding."

And answer me this: _______ is to cold as heating is to hot. Cooling? Freezing? Yes, but they are somewhat temperature specific. Even "chilling" doesn't quite wholly capture the idea of decreasing temperature. "Refrigerating" only pertains when using a specific appliance.

If there is no exact antonym of "heating", why not "colding"?

I'm just saying.